The importance of 'Intrapreneurship' in 2020​

Our industry is changing, and technology is playing a large part in shaping the future. We spend a lot of my time talking about the importance of employees empowering themselves through being active on social media. More and more employers are using social media as a means of identifying future talent; as such it is vital that job-seekers keep their online profile updated, relevant and concise. For any professional we offer the following advice:

  1. Add content to your profile that is relevant
  2. Create a positive image that tells people a story about your success and how you have developed yourself (storytelling)
  3. Have a range of content that shows you are more than just an industry professional
  4. Show that you get involved with various events/groups (diversity)

As you progress in building your career, the content of your profile should change to reflect your achievements and your current and future aspirations. Try to create a strategy for your social media networking, and then start to work toward raising your profile. You can use Hootsuite to manage your social platforms.

Participate in relevant group discussions and post articles that will benefit your network. Find a niche and help add value to your followers. LinkedIn is more than just a recruitment and networking website, it is a platform that brings together the professional world from all industries and backgrounds. Remember, the World Wide Web is a global marketing tool, and by being active on social media platforms can reinforce your professional brand and help build your online network.We have done this by creating a group on LinkedIn targeted at Generation Y professionals wanting to build a career in the built environment. WorkPanda on LinkedIn currently attracts more than 2,600 global followers, including talent resource professionals from the most reputable employers.

Working on the inside

An Intrapreneur has the traits of an Entrepreneur but within an internal ecosystem. An Intrapreneur is someone who works within a large corporate organization and can help to identify opportunities by bringing together people both within the workplace and from outside. As a young professional, it is important to use the resources and opportunities available to help reinforce your professional brand. These opportunities will act as milestones and better support a strong foundation for your career.

Shyam (Founder of WorkPanda) explains

when joining EC Harris (An Arcadis Company) in 2013, I put myself forward for a number of internal opportunities that would give me the exposure to raise my profile within a large corporate environment. It is important that Generation Ys position themselves by flaunting their skill set, ambitions and achievements.

Of course, it is not practical to be involved in everything. Professionals should select opportunities that will help them to attain their long-term aspirations, and add value to their career plan.

Making connections

RICS Matrics has played an integral part in shaping and building my network. Connecting with like-minded people within the workplace and online engenders better collaboration both on a personal and professional level.

Sharing your perspective, tastes and opinions will help you grow as a young professional. Try to be active and show a willingness to learn and develop, capitalise on networking by providing a safe and productive environment to help create innovation, face challenges and validate success.It is important that Generation Y realise that building their professional brand and network go hand in hand in helping them to shape and accelerate their career.For impartial and rational careers advice follow us today